I’m a Podcaster whom has approach learning podcasting in a unique way. I sought to learn from the best and get a true sense of the word expertise. But this is for those whom want to know how to podcast from the router to the tooter.
What is Podcasting?
Podcasting is the digital audio or video file or recording, usually part of a themed series. The individual unit called Podcast episodes, can be downloaded from a website to a media player or computer. The key part is that podcasting is an easy way to garner the attention of people you hope to serve. You can build a community of loyal rabid fans in your audience. You can create a podcast for relatively low money (under $500 as of August 2015), and deliver a pretty useful product with only a little bit of experience required. If you want to begin a podcast I can teach you what I learn from experience. I’d love to help. Here are some basic workflows tips for you to start. One tool that can enhance your low cost work flow is BossJock Studio, which you can check out below:
English: In the beginning podcasting
Japanese: Hajimaru poddokyasutingu de
What You Need For Podcasting – In the Beginning
How you begin is everything. You must be structured organized and passionate. Beyond saying something, you have to determine the reason you are saying it. My take is you must satisfy the six honest serving-men:
I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.
So without question here is what you must define for your podcast to go forward:
- What are you going to talk about on your show? You must have target topic and subject you will follow through with consistently.
- Why are you doing it? There has to be a problem you are solving or a solution you can provide by being the expert or interviewing experts.
- When will you release a episode. Being consistent with the process allows you audience to find and follow you.
- How you must consider weather you will be a video or audio podcast.
- Where will you host your episode and your hub. I use bluehost. Truly you should have a primary website where people can find you, your content, and get to know your services.
- Who is your audience. This point is certainly the most important part. You must know your audiences well enough that they feel you know them and in turn they will get to know you.
Those are the abstract element. Without the about you are just going through motion and might end up doing a podcast that you either don’t enjoy or doesn’t have traction. So let’s get to the tactical approach to podcasting.
Simple Podcasting Workflows – the Basics
So here is what you need for a podcast:
- Something to record your podcast episodes. (We’ll go in more detail about this below.)
- A site to host the raw files (Not just your hub we mentioned above). I use Dropbox.
- Editing software. (This element to we will cover below.)
- A site to host the episodes. I use Libsyn some people use Rainmaker both will work. Rainmaker is a Software as a Service Platform where Libsyn is a RSS hosting only process.
- A way to format those files for easy subscription (This is called RSS, and both Rainmaker and Libsyn handle this for you).
- A place to submit those files so that people can subscribe to you podcast.
- And you need subscribers (your audience we described above).
Let’s break this down further.
Here are a few options:
- Record just yourself – cheap and easy: Use your smart phone. I’ve used BossJock Studios which cost $10 on iPhones. Also, there’s a voice recorder app built in the smart phones. Boss Jock allows you to add a mixer to your devices so that you can get audio files like intros, outros and beds. Download the Dropbox mobile app and you can upload the recorded file to your Dropbox account for editing.
- Record just yourself – nicer: Use your computer and record into Audacity or GarageBand (for Apple), and use a Blue Yeti USB Microphone – Silver or an ATR2100-USB Dynamic Microphone
- Record you and your guest (version one)- You can use Skype and Pamela for Windows or Call Recorder for Skype for Mac. That’s super easy, and in both cases, the apps let you strip out MP3 audio file (to edit later).
- Record you and guest(s) (version two) – You can use Google+ Hangouts On Air or Blab and capture the conversation using either Camtasia or Screenflow. You then have to strip out the MP3 to bring to your audio editing software. Blab actually emails you the audio and video file for you to edit as well.
- Record yourself OR you and someone else in person (assuming you want to not use your boss jock phone app for higher sound quality) – You can use a Zoom H4N Digital Multitrack Recorder
handheld audio recorder and talk to yourself or pass it back and forth. The smartphone option is still cool if you really are not trying to be too impressive and show a simpler way to do things. Both option allow you to plug in external microphones using this device, too.
Those are the simplest options for recorder My own personal setup for recording myself is my smart phone and BossJock app. My own personal setup for recording myself and others is Skype+Call recorder for Skype or Blab with those whom don’t use Skype.
Host Your Raw & Edited Files
I host mine on Dropbox. By “raw,” I mean both the processed MP3 recording and / or the original video file. You don’t have to use Dropbox. It’s just easy and available from any computer with an Internet connection.
Move Your Files to Your Editing Software
I won’t tell you much about editing, because you can find tons of great tutorials on YouTube. Or you can hire someone on Fiverr.com.
As far as workflow goes, what I do for my podcast is that I have a “Base” file where I’ve set up the basic elements of my show, so that I can then drop in and/or record the unique elements for a specific podcast.
In that file, I have the intro music, a pre-recorded introduction, and the outro music (same as the intro, in my case), as well as a few “sound-bites” or short audio segments that I use to break up each segment.
I have mine set up with the following “tracks” or areas to work in:
Monty – that’s me.
Interview – the file area for me and a guest or guests.
Theme Music – pretty self explanatory.
Voiceover – what I say while the theme music is playing.
Sound-Bites – any audio sounds like “stingers” that signify splits in the audio.
And that’s it. Your process can vary but this is my format.
A Site to Host the Episodes
As I said above, I use one platforms for my primary podcast, The LeanMobileApps.com Podcast, is hosted on Libsyn, where you can get hosting plans starting at $5 a month. I like it because it’s simple, does a lot of background work for me, and because it lets me submit my show easily to multiple places from one site.
Format Your Files For Syndication
If you use Libsyn or Rainmaker, this format is done for you. I couldn’t begin to tell you all the work you have to do to bake your file into the right “enclosures” to have it ready to be submitted for a podcast. But this is, indeed, one of the steps for podcasting workflow. So it’s here for the official record.
Submit Your Files to Various Distributors
You can submit your podcast to iTunes. But there are other places you should consider posting.
- Submit your podcast to iTunes.
- Submit your podcast to Stitcher.
- You can always publish your podcast on SoundCloud.
- Plus here’s an article with a few more directories to consider.
Podcasts are an Attention Asset
In Chris Brogans Start Somewhere webinar, he talk about how podcasts fall into the category of “attention asset.” You use podcasts to earn potential new email subscribers. People do podcast for many reasons. Some do it because they want to be considered subject mater experts. Others podcast because they want to tell their story. Some just want to take you on their journey of self discovery.
If you’re doing this for business, this is my recommendation. Use your podcast to build more newsletter subscribers.This point goes back to the beginning, you know your audience, give them solutions and from there, you’ll earn even more opportunities to help them.
In a future posts, I’ll share how to make money through your podcast. But to start it as an attention asset for your primary business is the most financially beneficial option to start.
I wish you continued success podcasting. It’s been a blessing for my business. Its also inspired me to believe in my dreams again. I hope we can do the same for you.