Twitter Selling Tips
I’m a consistent twitterer. I love the platform. I appreciate what people do with periscope which is owned by twitter, but I love the pure engagement of twitter. I also love the Zeitgeist of the platform. At any give time, you can take the pulse of the nation or your region by seeing what is trending on twitter.
I dig Twitter social network. It has the ability to connect you with millions of potential customers around the globe. It’s a powerful communication tool, but as we all learned from the comic books of our youth—with great power comes great responsibility. Use Twitter the right way and you can boost both your social presence and your sales. Use it the wrong way and the backlash could be tremendous. Lucky for you, N5R has 5 great tips that will help you use Twitter the right way. If you follow them all, or at least a strategic combination of them, you’ll be sure to increase your social selling capabilities and your brand’s online presence. We’re talking real estate sales in this article, but these tips can certainly apply to any product or service that you’re trying to sell.
1) Stand Out
In the world of social media, it’s not about selling your real estate – or whatever product or service you’re selling – it’s about increasing your brand’s presence. With all the styles and themes that Twitter has available for your organization’s Twitter page, it’s easy to make your site presentable, but presentable isn’t enough. Not when you’re trying to become a social seller.
If you want to sell your real estate on Twitter, your Twitter page needs to make a statement. Create a custom background that highlights the benefits of your product. Do you have listings? Include them in your contact information. Are you selling for another organization? Brand your Twitter page similarly to the organization you represent.
Worried about technical know-how? Don’t. If you don’t have the skills to create a custom site that looks great, invest in an online custom background provider. It’ll help you stand out, keep you looking professional and won’t cost you an arm and a leg.
2) Be The Expert
As with any type of sales, if you want your customer’s trust, you’d better know what you’re talking about —Twitter is no exception. You’ve got to take every chance you get to let your social network know that you’re a real estate expert.
Take some time to search for other “experts” or organizations similar to yours. How are they beginning new conversations? Are they using specific hash tags? What kind of information are they communicating? Study these competitors and use what they do successfully as a template. Just be sure that you’re keeping your content up to date. No one is going to think of you as a real estate guru if you’re just recycling your competitor’s information.
3) Study User Patterns
As you start using Twitter more and more, you’ll probably start to see some patterns in your followers’ activities. Most people have a daily schedule they stick to and their Twitter time will probably follow a schedule as well. Study the patterns by looking at when your posts are most often read, or when you are most often retweeted during the day.
Take that information and use it to your advantage. Schedule your tweets so they will be on the top of your followers’ feeds when they’re checking them. Some Twitter users follow an enormous number of other Twitter users, so getting your messaging to them at the right times of day can make all the difference. Time your tweets correctly and you’ll have a better chance of reaching your customers, getting a response and making a sale.
4) Monitor Keywords
Keywords are important when it comes to finding leads on Twitter. Finding the right keywords can help you stay up to date with trending topics and keep you relevant to your followers. Remember, Twitter is about the Now. Lose your relevance and you’ve lost your audience.
There are a ton of applications available online that can help you monitor and track your relevant keywords. HootSuite and Tweetdeck are both pretty good, but do some research and pick one that works best for your business.
Keep an eye on keywords you believe are relevant for possible leads. As an example, if you’re selling condos—a relevant keyword to keep an eye on might be house hunting.
Don’t forget to monitor your competitors’ keywords as well. Twitter is often used to post grievances about businesses. Make sure you monitor carefully and you might find customer who’s disgruntled with your competitor. Now that’s a lead you’ll want to follow up on!
This last tip might not be for everyone, but depending on your budget and your needs, consider checking out Twitter’s promoted tweets. This is a service that Twitter offers that will allow you to send targeted tweets that can appear either in search results or on user’s Twitter Feeds. You’ll have to pay for this feature, as it’s essentially an advertisement, but you’ll be able to reach a wider audience and target your tweets geographically. It might not be right for your business, but it can really help boost your sales.
If you are new to using Twitter for business, these straightforward tips will help you make sure you have all of your bases covered as you set the stage for effectively using social media in your small business.
1. Do Your Research
The first step before incorporating Twitter (or any social network) into your marketing strategy is taking time to see what other small business owners are doing, what seems to work, and where you may have an advantage. While you don’t want to duplicate the approach of another business, you can find some inspiration by seeing how others are already using Twitter to reach their audience, make connections and engage in conversation. Twellow is a good place to start your research by browsing profiles of Twitter users in many different industries.
It’s also important to have a solid understanding of how Twitter works so you can reduce the learning curve when you get started. Twitter has a very informative Twitter for Business guide that’s a great place to start.
2. Create a Plan
Once you have an idea about the different ways you can use Twitter in your small business, it’s time to incorporate your activities into your overall marketing plan. If you don’t have a marketing plan yet, now is the perfect time to create one. This marketing plan tutorial will help you develop a working plan that you can start to use immediately.
Your Twitter-specific marketing plan should include action steps you plan to take, including how often you will post, what types of information you will share, how you will grow your following, what third-party services you might use, how often you will manage your account, etc.
3. Complete Your Profile
Once you have been active on Twitter for a few weeks, you become accustomed to looking at people’s profiles to see what their avatar looks like, where they are located, what their bio says, and what URL they have listed in their profile. If your own profile is missing any of these components, you could be missing potential connections.
Before starting to follow or interact with anyone on Twitter, make sure you take time to complete each of those four integral parts of your profile. This is what will tell people what you’re all about, and give them a clue about what they can expect if they follow you.
4. Become a Conversationalist
Many Twitter critics will tell you that Twitter is nothing but a lot of noise, with everyone vying for attention, trying to be heard, and screaming over each other. This is absolutely true, if you use Twitter like a microphone, only to spout out one message after the other (and if you follow people who do the same). There is a solution to this, and it’s called conversation.
It’s easy to get caught up in the numbers game on Twitter by trying to follow and be followed by as many people as possible, as quickly as possible. But that can contribute to the deafening noise. Instead, if you connect with people who are potential customers, industry colleagues or others with whom you share a mutual interest, the broadcast will often turn into conversation. And it’s the conversation that will help you form relationships.
5. Track Your Results
After you’ve been active on Twitter for a month or two, it’s time to measure the results. You can do this in a number of ways, including tracking inbound links on your website or blog, using a link shortener that has tracking functionality (i.e., Bitly), or using a social media dashboard that includes stats (i.e., Hootsuite).
There are a number of ways to track your results on Twitter so you can tweak your activity and improve your results over a time.